Luxury Storytelling with Operational Rigor
A hands-on execution and strategy portfolio focused on Instagram, TikTok, email, and web copy—built to translate brand USP into a refined digital presence.
- Role
- Volunteer Social Media Manager — NTA
- Period
- Dec 2022 – Jul 2023
- Platforms
- Instagram · TikTok
- Published
- 03 reels
01Role & scope
Volunteer Social Media Manager
NTA · Dec 2022 – Jul 2023
Volunteer Social Media Manager for NTA, a France-based charity dedicated to supporting children’s education in France and providing humanitarian aid in Sri Lanka. The organization focuses on school reconstruction, distribution of educational supplies, and financial support for students.
I was responsible for creating and publishing engaging content on Instagram and TikTok (posts and reels), as well as managing and developing the organization’s overall social media presence to increase visibility and impact.
02Published work
NTA Charity - Instagram & TikTok Reels
Hands-on content production for a nonprofit: scripting, editing, captions, and publishing.
Reels published on the association’s Instagram. The figures are those visible in each post’s Instagram screenshot.
- Dec 2022Type: Published work
Un Noel pour Tous - Edition 2022
- Community-driven storytelling for a charitable holiday initiative.
- Emphasis on gratitude, impact, and donor recognition.
- Optimized for saves and shares with heartfelt copy.
Evidence
Instagram · @nta_association — 2.3K views · 73 likes · 14 commentsAs shown in the post’s Instagram screenshot.
- Mar 2023Type: Published work
Sortie culturelle - Cite des Sciences
- Short-form video capturing educational engagement.
- Clear event framing and program highlights.
- Narrative pacing optimized for mobile viewing.
Evidence
Instagram · @nta_association — 1.4K views · 59 likes · 5 commentsAs shown in the post’s Instagram screenshot.
- Jul 2023Type: Published work
Cloture d’annee - Parc Floral
- End-of-year recap with joyful, human moments.
- Community partner appreciation and location context.
- Strong hook and visual arc to keep retention high.
Evidence
Instagram · @nta_association — 1.2K views · 52 likesAs shown in the post’s Instagram screenshot.
03Content strategy
Sample archetypes for a luxury content playbook — tone, hooks and formats.
The Visionary
Athena archetype: clarity, strategy, precision.
Tone — Elevated, decisive, quietly powerful.
- Hooks
- “When your story is strategy.”“A brand is a belief system.”
- Formats
- Founder note carouselManifesto reelNewsletter essay
The Muse
Aphrodite archetype: allure, craft, ritual.
Tone — Poetic, sensual, slow-luxury.
- Hooks
- “Beauty that stays.”“Rituals before results.”
- Formats
- Slow-motion atelier reelMoodboard carouselIG story series
Formats and objectives prepared as portfolio examples; their publication is not documented.
- 01
IG Carousel - “Sustainability, but Make it Intimate”
- Format
- Carousel (8 slides)
- Objective
- Educate + elevate brand ethos
- Tools
- Canva + Figma
- 02
YouTube Shorts - “Behind the Atelier”
- Format
- Shorts (20s)
- Objective
- Narrative immersion + saves
- Tools
- CapCut + Premiere
- 03
IG Reels - “The 9 Archetypes in 9 Seconds”
- Format
- Reels (15s)
- Objective
- Top-of-funnel reach
- Tools
- CapCut
04Editorial calendar
A proposed weekly schedule — a content plan, not a record of published posts.
- MonIG ReelNTA field update + gratitude hook
- TueIG StoryVolunteer spotlight + CTA
- WedCarouselImpact recap (photos + stats)
- ThuIG ReelEvent recap - cultural outing
- FriIG StoryDonor thank-you + poll
05Process
Workflow
- 01Narrative brief + archetype selection
- 02Script, caption, storyboard
- 03Design/edit + approvals
- 04Publish + daily monitoring
- 05Weekly analytics & iteration
Tools
- Canva + Figma (carousels, templates, brand kits)
- CapCut + Premiere (short-form edits)
- Notion / Sheets (calendar + approvals)
- Meta/TikTok analytics + UTM tracking