Recarlo Jewellery

Focused on strengthening the brand's aspirational image while enhancing emotional relevance and accessibility for Gen Z and younger audiences. Delivered actionable insights for global narrative expansion, targeting EMEA and U.S. markets. Integrated AI tools to support strategic and visual development.

Recarlo — Luxury Brand Expansion

Strategic growth plan for a fine jewellery house: market sizing, positioning refresh, creative campaign platform, international rollout roadmap, and KPI framework for awareness, desirability, and conversions.